/* ================================================================
   Growthhive — Brand Strategy & Identity
   brand-strategy.css
   /disciplines/brand-strategy.html
   Depends on: shared.css
================================================================ */

/* ── Page base ─────────────────────────────────────────────── */
body.discipline-bs { background: var(--navy); }
#c { position: fixed; inset: 0; z-index: 0; pointer-events: none; opacity: .45; }

/* ── Reveals ───────────────────────────────────────────────── */
.reveal   { opacity: 0; transform: translateY(22px); }
.reveal-l { opacity: 0; transform: translateX(-22px); }
.reveal-r { opacity: 0; transform: translateX(22px); }
.reveal-s { opacity: 0; transform: scale(.97); }

/* ── Shared section scaffold ───────────────────────────────── */
.bs-section { position: relative; z-index: 1; }
.bs-wide    { max-width: 1280px; margin: 0 auto; }
.bs-narrow  { max-width: 900px; margin: 0 auto; }
.bs-num {
  font-family: 'Space Mono', monospace; font-size: .58rem;
  letter-spacing: .24em; text-transform: uppercase; color: var(--ch);
  margin-bottom: 2.5rem;
}
.bs-rule { height: 1px; background: var(--faint); }
.bs-rule-ch { width: 48px; height: 2px; background: var(--ch); margin: 2.5rem 0; }

/* ════════════════════════════════════════════════════════════
   HERO
════════════════════════════════════════════════════════════ */
.bs-hero {
  position: relative; z-index: 1;
  min-height: 100vh; display: flex; flex-direction: column;
  justify-content: flex-end; padding: 10rem 4rem 7rem;
  overflow: hidden;
}
/* Geometric dot-grid — brand system structure as texture */
.bs-hero::before {
  content: ''; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image:
    radial-gradient(circle, rgba(212,245,60,.18) 1px, transparent 1px);
  background-size: 48px 48px;
  background-position: 24px 24px;
  mask-image: radial-gradient(ellipse 80% 70% at 70% 40%, black 0%, transparent 70%);
  -webkit-mask-image: radial-gradient(ellipse 80% 70% at 70% 40%, black 0%, transparent 70%);
}
.bs-hero-inner { position: relative; z-index: 1; max-width: 1280px; margin: 0 auto; width: 100%; }
.bs-hero-eyebrow {
  font-family: 'Space Mono', monospace; font-size: .62rem;
  letter-spacing: .28em; text-transform: uppercase; color: var(--ch);
  margin-bottom: 2.5rem; opacity: 0; transform: translateY(8px);
}
.bs-hero-title {
  font-size: clamp(3rem, 7.5vw, 7.5rem); font-weight: 200;
  line-height: .92; letter-spacing: -.04em; color: var(--white);
  margin-bottom: 3rem; opacity: 0; transform: translateY(24px);
  max-width: 900px;
}
.bs-hero-title em { font-style: italic; color: var(--ch); }
.bs-hero-sub {
  font-size: clamp(.9rem, 1.4vw, 1.1rem); font-weight: 300;
  line-height: 1.7; color: var(--dim); max-width: 540px;
  opacity: 0; transform: translateY(12px);
}
.bs-hero-meta {
  display: flex; gap: 3rem; flex-wrap: wrap;
  border-top: 1px solid var(--faint); padding-top: 3rem; margin-top: 4rem;
  opacity: 0;
}
.bs-hero-stat { display: flex; flex-direction: column; gap: .4rem; }
.bs-hero-stat-val {
  font-size: 1.6rem; font-weight: 200; color: var(--white); line-height: 1;
}
.bs-hero-stat-key {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .14em; text-transform: uppercase; color: var(--ch);
}
.bs-hero-divider { width: 1px; background: var(--faint); align-self: stretch; }

/* ════════════════════════════════════════════════════════════
   THE BELIEF — philosophy
════════════════════════════════════════════════════════════ */
.bs-belief {
  border-top: 1px solid var(--faint); padding: 10rem 4rem;
  background: linear-gradient(180deg, var(--navy) 0%, var(--navy2) 100%);
}
.bs-belief-inner {
  display: grid; grid-template-columns: 1fr 1.5fr; gap: 8rem; align-items: start;
}
.bs-belief-label {
  font-family: 'Space Mono', monospace; font-size: .58rem;
  letter-spacing: .22em; text-transform: uppercase; color: var(--ch);
  padding-top: .2rem;
}
.bs-belief-statement {
  font-size: clamp(1.6rem, 3.5vw, 2.8rem); font-weight: 200;
  line-height: 1.25; letter-spacing: -.02em; color: var(--white);
  margin-bottom: 2.5rem;
}
.bs-belief-statement em { font-style: italic; color: var(--ch); }
.bs-belief-body { font-size: 1rem; line-height: 1.88; color: var(--dim); }
.bs-belief-body p + p { margin-top: 1.4rem; }
.bs-belief-body em { color: var(--white); font-style: normal; }

/* ════════════════════════════════════════════════════════════
   DELIVERABLES — what's included
════════════════════════════════════════════════════════════ */
.bs-delivers { border-top: 1px solid var(--faint); padding: 10rem 4rem; }
.bs-delivers-head {
  display: grid; grid-template-columns: 1fr 1.5fr; gap: 8rem;
  align-items: start; margin-bottom: 6rem;
}
.bs-delivers-title {
  font-size: clamp(2rem, 4vw, 3.4rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.05; color: var(--white);
}
.bs-delivers-title em { font-style: italic; color: var(--ch); }
.bs-delivers-intro { font-size: 1rem; line-height: 1.88; color: var(--dim); }
.bs-deliver-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; }
.bs-deliver-item {
  padding: 3rem; border: 1px solid var(--faint);
  background: rgba(242,242,234,.02);
  display: flex; flex-direction: column; gap: 1rem;
  transition: background .4s;
}
.bs-deliver-item:hover { background: rgba(212,245,60,.03); }
.bs-deliver-num {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch);
}
.bs-deliver-name {
  font-size: 1.1rem; font-weight: 400; color: var(--white); line-height: 1.25;
}
.bs-deliver-desc { font-size: .9rem; line-height: 1.75; color: var(--dim); margin-top: auto; }

/* ════════════════════════════════════════════════════════════
   PROCESS — 5-stage
════════════════════════════════════════════════════════════ */
.bs-process {
  border-top: 1px solid var(--faint); padding: 10rem 4rem;
  background: var(--navy2);
}
.bs-process-head { max-width: 820px; margin: 0 auto 7rem; }
.bs-process-title {
  font-size: clamp(2rem, 4.5vw, 3.8rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.05; color: var(--white);
  margin-bottom: 1.5rem;
}
.bs-process-title em { font-style: italic; color: var(--ch); }
.bs-process-body { font-size: 1rem; line-height: 1.88; color: var(--dim); max-width: 600px; }
.bs-steps { display: flex; flex-direction: column; gap: 0; max-width: 1000px; margin: 0 auto; }
.bs-step {
  display: grid; grid-template-columns: 80px 1fr 1fr; gap: 3rem;
  padding: 3.5rem 0; border-bottom: 1px solid var(--faint); align-items: start;
}
.bs-step:first-child { border-top: 1px solid var(--faint); }
.bs-step-num {
  font-family: 'Space Mono', monospace; font-size: .56rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch);
  padding-top: .2rem;
}
.bs-step-name {
  font-size: 1.05rem; font-weight: 400; color: var(--white); line-height: 1.3;
}
.bs-step-desc { font-size: .9rem; line-height: 1.75; color: var(--dim); }
/* Highlight step 04 — the three directions moment */
.bs-step.highlight .bs-step-name { color: var(--ch); }

/* ════════════════════════════════════════════════════════════
   THREE DIRECTIONS — the concept
════════════════════════════════════════════════════════════ */
.bs-directions { border-top: 1px solid var(--faint); padding: 10rem 4rem; }
.bs-directions-head { max-width: 900px; margin: 0 auto 7rem; }
.bs-directions-title {
  font-size: clamp(2rem, 4.5vw, 3.8rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.05; color: var(--white);
  margin-bottom: 1.5rem;
}
.bs-directions-title em { font-style: italic; color: var(--ch); }
.bs-directions-body {
  font-size: 1rem; line-height: 1.88; color: var(--dim); max-width: 620px;
}
/* The three concept direction cards — schematic illustration */
.bs-dir-cards {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px;
  max-width: 1100px; margin: 0 auto;
}
.bs-dir-card {
  border: 1px solid var(--faint); padding: 3.5rem 2.8rem;
  background: rgba(242,242,234,.02); display: flex; flex-direction: column; gap: 1.8rem;
  position: relative; overflow: hidden;
  transition: background .4s, border-color .4s;
}
.bs-dir-card:hover { background: rgba(212,245,60,.03); border-color: rgba(212,245,60,.25); }
/* Subtle top rule that appears on hover */
.bs-dir-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px;
  background: var(--ch); transform: scaleX(0); transform-origin: left;
  transition: transform .5s var(--ease);
}
.bs-dir-card:hover::before { transform: scaleX(1); }
.bs-dir-tag {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch);
}
.bs-dir-name {
  font-size: 1.3rem; font-weight: 300; color: var(--white); line-height: 1.2;
}
.bs-dir-platform {
  font-size: .92rem; line-height: 1.7; color: var(--dim);
  border-left: 2px solid var(--faint); padding-left: 1.2rem;
  font-style: italic;
}
.bs-dir-elements { display: flex; flex-direction: column; gap: .6rem; margin-top: auto; }
.bs-dir-el {
  font-family: 'Space Mono', monospace; font-size: .5rem;
  letter-spacing: .1em; text-transform: uppercase; color: rgba(242,242,234,.3);
  display: flex; align-items: center; gap: .7rem;
}
.bs-dir-el::before {
  content: ''; width: 4px; height: 4px; border-radius: 50%;
  background: var(--ch); flex-shrink: 0; opacity: .6;
}

/* ════════════════════════════════════════════════════════════
   FROM THE STUDIO — Russian Bear
════════════════════════════════════════════════════════════ */
.bs-studio {
  border-top: 1px solid var(--faint); padding: 10rem 4rem;
  background: var(--navy2);
}
.bs-studio-head {
  display: grid; grid-template-columns: 1fr 1.5fr; gap: 8rem;
  align-items: start; margin-bottom: 6rem;
}
.bs-studio-label {
  font-family: 'Space Mono', monospace; font-size: .58rem;
  letter-spacing: .22em; text-transform: uppercase; color: var(--ch);
  padding-top: .2rem;
}
.bs-studio-title {
  font-size: clamp(1.8rem, 3.5vw, 3rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.1; color: var(--white);
  margin-bottom: 1.5rem;
}
.bs-studio-body { font-size: 1rem; line-height: 1.88; color: var(--dim); }
.bs-studio-body p + p { margin-top: 1.4rem; }
.bs-studio-body em { color: var(--white); font-style: normal; }
/* Three bottles — the three concept directions made visual */
.bs-bottles {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px;
  max-width: 1100px; margin: 0 auto;
}
.bs-bottle-cell {
  display: flex; flex-direction: column;
  border: 1px solid var(--faint); overflow: hidden;
}
.bs-bottle-img {
  aspect-ratio: 2/3; position: relative; overflow: hidden;
  background: #080810; display: flex; align-items: center; justify-content: center;
  padding: 2rem;
}
.bs-bottle-img img {
  max-height: 100%; width: auto; object-fit: contain; opacity: 0;
  transform: translateY(12px); transition: opacity .8s, transform .8s;
}
.bs-bottle-img img.loaded { opacity: 1; transform: translateY(0); }
.bs-bottle-meta { padding: 2rem 2rem 2.5rem; }
.bs-bottle-dir {
  font-family: 'Space Mono', monospace; font-size: .5rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch);
  margin-bottom: .8rem;
}
.bs-bottle-name { font-size: 1rem; font-weight: 400; color: var(--white); margin-bottom: .5rem; }
.bs-bottle-desc { font-size: .84rem; line-height: 1.65; color: var(--dim); }
.bs-bottle-cell.chosen { border-color: rgba(212,245,60,.35); }
.bs-bottle-cell.chosen .bs-bottle-meta { background: rgba(212,245,60,.04); }
.bs-bottle-chosen-badge {
  font-family: 'Space Mono', monospace; font-size: .48rem;
  letter-spacing: .14em; text-transform: uppercase; color: var(--navy);
  background: var(--ch); padding: .3rem .7rem; display: inline-block;
  margin-bottom: .8rem;
}
.bs-studio-cta {
  max-width: 1100px; margin: 4rem auto 0;
  display: flex; justify-content: flex-end;
}
.bs-studio-link {
  font-family: 'Space Mono', monospace; font-size: .6rem;
  letter-spacing: .16em; text-transform: uppercase;
  color: var(--ch); text-decoration: none;
  display: flex; align-items: center; gap: 1rem;
  border-bottom: 1px solid rgba(212,245,60,.3); padding-bottom: .4rem;
  transition: gap .3s var(--ease), border-color .3s;
}
.bs-studio-link:hover { gap: 1.5rem; border-color: var(--ch); }

/* ════════════════════════════════════════════════════════════
   ENGAGEMENT — scope, timeline, markets
════════════════════════════════════════════════════════════ */
.bs-engage { border-top: 1px solid var(--faint); padding: 10rem 4rem; }
.bs-engage-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px;
  max-width: 1100px; margin: 0 auto 6rem;
}
.bs-engage-block {
  padding: 3.5rem 3rem; border: 1px solid var(--faint);
  display: flex; flex-direction: column; gap: 1.5rem;
}
.bs-engage-label {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch);
}
.bs-engage-val {
  font-size: clamp(2rem, 4vw, 3.2rem); font-weight: 200;
  letter-spacing: -.03em; color: var(--white); line-height: 1;
}
.bs-engage-note { font-size: .88rem; line-height: 1.7; color: var(--dim); margin-top: auto; }
.bs-engage-markets {
  max-width: 1100px; margin: 0 auto;
  padding: 3rem; border: 1px solid var(--faint); background: rgba(242,242,234,.02);
  display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 2rem;
}
.bs-engage-markets-label {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--dim);
}
.bs-engage-market-list { display: flex; gap: 2rem; flex-wrap: wrap; }
.bs-engage-market {
  font-family: 'Space Mono', monospace; font-size: .62rem;
  letter-spacing: .14em; text-transform: uppercase; color: var(--white);
  display: flex; align-items: center; gap: .6rem;
}
.bs-engage-market::before {
  content: ''; width: 6px; height: 6px; border-radius: 50%;
  background: var(--ch);
}

/* ════════════════════════════════════════════════════════════
   CLOSER
════════════════════════════════════════════════════════════ */
.bs-closer {
  border-top: 1px solid var(--faint); padding: 12rem 4rem;
  text-align: center; position: relative; overflow: hidden;
  min-height: 70vh; display: flex; flex-direction: column;
  align-items: center; justify-content: center;
}
.bs-closer::before {
  content: ''; position: absolute; bottom: 0; left: 50%;
  transform: translateX(-50%); width: 80%; height: 400px;
  background: radial-gradient(ellipse at bottom, rgba(212,245,60,.06), transparent 65%);
  pointer-events: none;
}
.bs-closer-pre {
  font-family: 'Space Mono', monospace; font-size: .6rem;
  letter-spacing: .28em; text-transform: uppercase; color: var(--ch);
  margin-bottom: 3rem;
}
.bs-closer-title {
  font-size: clamp(2.8rem, 8vw, 7rem); font-weight: 200;
  letter-spacing: -.04em; line-height: .95; color: var(--white);
  margin-bottom: 1.5rem;
}
.bs-closer-title em { font-style: italic; color: var(--ch); }
.bs-closer-sub {
  font-size: 1rem; line-height: 1.75; color: var(--dim);
  max-width: 500px; margin: 0 auto 4rem;
}
.bs-closer-btns { display: flex; gap: 1.2rem; justify-content: center; flex-wrap: wrap; }

/* ── Footer ──────────────────────────────────────────────── */
.bs-footer {
  position: relative; z-index: 1; padding: 3rem 4rem;
  border-top: 1px solid var(--faint);
  display: flex; align-items: center; justify-content: space-between;
  flex-wrap: wrap; gap: 1.5rem;
}
.bs-footer-logo {
  font-family: 'Space Mono', monospace; font-size: .78rem;
  font-weight: 700; letter-spacing: .1em; text-transform: uppercase;
  color: var(--white);
}
.bs-footer-logo em { color: var(--ch); font-style: normal; }
.bs-footer-meta {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .1em; color: var(--dim);
}

/* ── Responsive ────────────────────────────────────────────── */
@media (max-width: 1024px) {
  .bs-belief-inner, .bs-delivers-head,
  .bs-studio-head { grid-template-columns: 1fr; gap: 3rem; }
  .bs-deliver-grid { grid-template-columns: 1fr; }
  .bs-dir-cards, .bs-bottles { grid-template-columns: 1fr; }
  .bs-engage-grid { grid-template-columns: 1fr; }
  .bs-step { grid-template-columns: 60px 1fr; }
  .bs-step-desc { grid-column: 2; margin-top: -.5rem; }
}
@media (max-width: 640px) {
  .bs-hero, .bs-belief, .bs-delivers, .bs-process,
  .bs-directions, .bs-studio, .bs-engage { padding-left: 1.5rem; padding-right: 1.5rem; }
  .bs-footer { padding: 2rem 1.5rem; flex-direction: column; }
  .bs-hero-meta { gap: 1.5rem; }
  .bs-hero-divider { display: none; }
  /* Hide desktop nav on mobile */
  .nlinks { display: none !important; }
  .ncta   { display: none !important; }
  /* Show hamburger */
  .nav-burger { display: flex !important; }
}

/* ── Hamburger button ──────────────────────────────────────── */
.nav-burger {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 44px;
  height: 44px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
  z-index: 1003;
  position: relative;
  margin-left: auto;
  touch-action: manipulation;
  -webkit-tap-highlight-color: transparent;
}
.nav-burger span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--white);
  border-radius: 2px;
  transition: transform 0.3s ease, opacity 0.3s ease;
  transform-origin: center;
}
.nav-burger.is-open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-burger.is-open span:nth-child(2) { opacity: 0; transform: scaleX(0); }
.nav-burger.is-open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* ── Mobile menu overlay ───────────────────────────────────── */
.nav-mobile {
  position: fixed;
  inset: 0;
  background: var(--navy);
  z-index: 999;
  display: flex;
  align-items: center;
  justify-content: center;
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  transition: opacity 0.35s ease, visibility 0.35s ease;
}
.nav-mobile.is-open {
  opacity: 1;
  visibility: visible;
  pointer-events: all;
}
.nav-mobile-inner {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 2rem;
  text-align: center;
}
.nav-mobile-links {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.2rem;
}
.nav-mobile-links li a {
  font-family: 'DM Sans', sans-serif;
  font-size: clamp(2.2rem, 10vw, 3.5rem);
  font-weight: 200;
  color: var(--white);
  text-decoration: none;
  letter-spacing: -0.03em;
  line-height: 1.15;
  transition: color 0.2s;
}
.nav-mobile-links li a.active { color: var(--ch); }
.nav-mobile-links li a:hover  { color: var(--ch); }
.nav-mobile-cta {
  font-family: 'Space Mono', monospace;
  font-size: 0.65rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--navy);
  background: var(--ch);
  padding: 0.9rem 2rem;
  text-decoration: none;
  border-radius: 2px;
  transition: opacity 0.2s;
}
.nav-mobile-cta:hover { opacity: 0.88; }
.nav-mobile-foot {
  font-family: 'Space Mono', monospace;
  font-size: 0.55rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--dim);
}