/* ================================================================
   Growthhive — Paid & Owned Media
   paid-owned-media.css
   /disciplines/paid-owned-media.html
   Visual: data-grid waveform · animated dashboard · platform grid
   Depends on: shared.css
================================================================ */

body.discipline-pom { background: var(--navy); }
#c { position: fixed; inset: 0; z-index: 0; pointer-events: none; opacity: .45; }

/* ── Reveals ────────────────────────────────────────────────── */
.reveal   { opacity: 0; transform: translateY(22px); }
.reveal-l { opacity: 0; transform: translateX(-22px); }
.reveal-r { opacity: 0; transform: translateX(22px); }
.reveal-s { opacity: 0; transform: scale(.97); }

/* ── Section scaffold ──────────────────────────────────────── */
.pom-section { position: relative; z-index: 1; }
.pom-wide    { max-width: 1280px; margin: 0 auto; }
.pom-narrow  { max-width: 900px; margin: 0 auto; }
.pom-num {
  font-family: 'Space Mono', monospace; font-size: .58rem;
  letter-spacing: .24em; text-transform: uppercase; color: var(--ch);
  margin-bottom: 2.5rem;
}
.pom-rule-ch { width: 48px; height: 2px; background: var(--ch); margin: 2.5rem 0; }

/* ════════════════════════════════════════════════════════════
   HERO — split layout · headline left · dashboard right
════════════════════════════════════════════════════════════ */
.pom-hero {
  position: relative; z-index: 1;
  min-height: 100vh; padding: 10rem 4rem 6rem; overflow: hidden;
  display: flex; align-items: flex-end;
}
/* Data-grid waveform texture */
.pom-hero::before {
  content: ''; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image:
    linear-gradient(rgba(212,245,60,.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(212,245,60,.03) 1px, transparent 1px);
  background-size: 72px 48px;
  mask-image: radial-gradient(ellipse 90% 80% at 75% 40%, black 0%, transparent 70%);
  -webkit-mask-image: radial-gradient(ellipse 90% 80% at 75% 40%, black 0%, transparent 70%);
}
/* Chartreuse glow — right side origin */
.pom-hero::after {
  content: ''; position: absolute; top: 20%; right: 0; bottom: 0; left: 40%; z-index: 0;
  pointer-events: none;
  background: radial-gradient(ellipse 70% 60% at 80% 40%, rgba(212,245,60,.06) 0%, transparent 65%);
}
.pom-hero-inner {
  position: relative; z-index: 1; max-width: 1280px; margin: 0 auto; width: 100%;
  display: grid; grid-template-columns: 1fr 1fr; gap: 4rem; align-items: end;
}
.pom-hero-left {}
.pom-hero-eyebrow {
  font-family: 'Space Mono', monospace; font-size: .62rem;
  letter-spacing: .28em; text-transform: uppercase; color: var(--ch);
  margin-bottom: 2.5rem; opacity: 0; transform: translateY(8px);
}
.pom-hero-title {
  font-size: clamp(2.8rem, 6.5vw, 6.5rem); font-weight: 200;
  line-height: .92; letter-spacing: -.04em; color: var(--white);
  margin-bottom: 3rem; opacity: 0; transform: translateY(24px);
}
.pom-hero-title em { font-style: italic; color: var(--ch); }
.pom-hero-sub {
  font-size: clamp(.9rem, 1.3vw, 1.05rem); font-weight: 300;
  line-height: 1.7; color: var(--dim); max-width: 500px;
  opacity: 0; transform: translateY(12px);
}
.pom-hero-meta {
  display: flex; gap: 2.5rem; flex-wrap: wrap;
  border-top: 1px solid var(--faint); padding-top: 3rem; margin-top: 4rem; opacity: 0;
}
.pom-hero-stat { display: flex; flex-direction: column; gap: .4rem; }
.pom-hero-stat-val {
  font-size: 1.5rem; font-weight: 200; color: var(--white); line-height: 1;
}
.pom-hero-stat-key {
  font-family: 'Space Mono', monospace; font-size: .52rem;
  letter-spacing: .14em; text-transform: uppercase; color: var(--ch);
}

/* ── THE DASHBOARD ──────────────────────────────────────────── */
.pom-hero-right {
  opacity: 0; transform: translateX(24px);
}
.pom-dashboard {
  background: rgba(11,11,31,.85);
  border: 1px solid rgba(212,245,60,.18);
  padding: 2rem;
  position: relative; overflow: hidden;
  box-shadow: 0 32px 80px rgba(0,0,0,.6), inset 0 0 0 1px rgba(212,245,60,.05);
}
.pom-dashboard::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px;
  background: linear-gradient(90deg, var(--ch), rgba(212,245,60,.3) 60%, transparent);
}
.pom-dash-header {
  display: flex; align-items: center; justify-content: space-between;
  margin-bottom: 1.8rem;
}
.pom-dash-title {
  font-family: 'Space Mono', monospace; font-size: .56rem;
  letter-spacing: .18em; text-transform: uppercase; color: rgba(242,242,234,.6);
}
.pom-live-badge {
  display: flex; align-items: center; gap: .5rem;
  font-family: 'Space Mono', monospace; font-size: .5rem;
  letter-spacing: .14em; text-transform: uppercase; color: var(--ch);
}
.pom-live-dot {
  width: 6px; height: 6px; border-radius: 50%; background: var(--ch);
  animation: pomPulse 1.8s ease-in-out infinite;
}
@keyframes pomPulse {
  0%, 100% { opacity: 1; box-shadow: 0 0 0 0 rgba(212,245,60,.4); }
  50% { opacity: .7; box-shadow: 0 0 0 5px rgba(212,245,60,0); }
}
/* Metric cards row */
.pom-metrics-row {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px;
  margin-bottom: 1.5rem;
}
.pom-metric-card {
  padding: 1.2rem 1rem; background: rgba(242,242,234,.04);
  display: flex; flex-direction: column; gap: .3rem;
  border: 1px solid rgba(242,242,234,.06);
}
.pom-metric-label {
  font-family: 'Space Mono', monospace; font-size: .46rem;
  letter-spacing: .14em; text-transform: uppercase; color: rgba(242,242,234,.4);
}
.pom-metric-val {
  font-family: 'Space Mono', monospace; font-size: 1.2rem;
  font-weight: 700; color: var(--white); line-height: 1;
}
.pom-metric-delta {
  font-family: 'Space Mono', monospace; font-size: .46rem; letter-spacing: .06em;
}
.pom-up   { color: var(--ch); }
.pom-down { color: #34D399; } /* down is good — CPM falling = efficiency */
/* Sparkline */
.pom-sparkline-wrap { margin-bottom: 1.5rem; position: relative; }
.pom-sparkline { width: 100%; height: 60px; display: block; overflow: visible; }
.pom-spark-line {
  fill: none; stroke: var(--ch); stroke-width: 1.5;
  stroke-linecap: round; stroke-linejoin: round;
  stroke-dasharray: 600; stroke-dashoffset: 600;
}
.pom-spark-fill {
  fill: url(#sparkGrad); opacity: .15;
}
.pom-spark-labels {
  display: flex; justify-content: space-between;
  font-family: 'Space Mono', monospace; font-size: .42rem;
  letter-spacing: .1em; text-transform: uppercase; color: rgba(242,242,234,.25);
  margin-top: .4rem;
}
/* Platform dots row */
.pom-platforms-row {
  display: flex; gap: .6rem; align-items: center; flex-wrap: wrap;
  border-top: 1px solid rgba(242,242,234,.06); padding-top: 1.2rem;
}
.pom-plat {
  font-family: 'Space Mono', monospace; font-size: .48rem; font-weight: 700;
  padding: .3rem .55rem; border-radius: 2px; line-height: 1; cursor: default;
}
.pom-plat.meta     { background: rgba(24,119,242,.2); color: #1877F2; border: 1px solid rgba(24,119,242,.4); }
.pom-plat.tiktok   { background: rgba(255,0,80,.15);  color: #FF0050; border: 1px solid rgba(255,0,80,.35); }
.pom-plat.google   { background: rgba(66,133,244,.15); color: #4285F4; border: 1px solid rgba(66,133,244,.3); }
.pom-plat.youtube  { background: rgba(255,0,0,.15);   color: #FF4040; border: 1px solid rgba(255,0,0,.3); }
.pom-plat.linkedin { background: rgba(10,102,194,.2); color: #0A66C2; border: 1px solid rgba(10,102,194,.4); }
.pom-plat.snap     { background: rgba(255,252,0,.1);  color: #FFFC00; border: 1px solid rgba(255,252,0,.3); }
.pom-plat.reddit   { background: rgba(255,69,0,.15);  color: #FF4500; border: 1px solid rgba(255,69,0,.3); }

/* ════════════════════════════════════════════════════════════
   BELIEF
════════════════════════════════════════════════════════════ */
.pom-belief {
  border-top: 1px solid var(--faint); padding: 10rem 4rem;
  background: linear-gradient(180deg, var(--navy) 0%, var(--navy2) 100%);
}
.pom-belief-inner { display: grid; grid-template-columns: 1fr 1.5fr; gap: 8rem; align-items: start; }
.pom-belief-label {
  font-family: 'Space Mono', monospace; font-size: .58rem;
  letter-spacing: .22em; text-transform: uppercase; color: var(--ch); padding-top: .2rem;
}
.pom-belief-statement {
  font-size: clamp(1.6rem, 3.5vw, 2.8rem); font-weight: 200;
  line-height: 1.25; letter-spacing: -.02em; color: var(--white); margin-bottom: 2.5rem;
}
.pom-belief-statement em { font-style: italic; color: var(--ch); }
.pom-belief-body { font-size: 1rem; line-height: 1.88; color: var(--dim); }
.pom-belief-body p + p { margin-top: 1.4rem; }
.pom-belief-body em { color: var(--white); font-style: normal; }

/* ════════════════════════════════════════════════════════════
   CHANNEL GRID — 8 platforms + OOH
════════════════════════════════════════════════════════════ */
.pom-channels { border-top: 1px solid var(--faint); padding: 10rem 4rem; }
.pom-channels-head { max-width: 900px; margin: 0 auto 6rem; }
.pom-channels-title {
  font-size: clamp(2rem, 4.5vw, 3.8rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.05; color: var(--white); margin-bottom: 1.5rem;
}
.pom-channels-title em { font-style: italic; color: var(--ch); }
.pom-channels-sub { font-size: 1rem; line-height: 1.88; color: var(--dim); max-width: 600px; }
.pom-channel-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px; }
.pom-channel-card {
  padding: 2.8rem 2.5rem; border: 1px solid var(--faint);
  background: rgba(242,242,234,.02); display: flex; flex-direction: column; gap: 1rem;
  position: relative; overflow: hidden; transition: background .4s;
}
.pom-channel-card:hover { background: rgba(242,242,234,.04); }
.pom-channel-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px;
}
/* Platform-specific top rules */
.pom-ch-meta::before     { background: #1877F2; }
.pom-ch-tiktok::before   { background: linear-gradient(90deg, #FF0050, #00F2EA); }
.pom-ch-google::before   { background: linear-gradient(90deg, #4285F4, #34A853, #FBBC05, #EA4335); }
.pom-ch-youtube::before  { background: #FF0000; }
.pom-ch-linkedin::before { background: #0A66C2; }
.pom-ch-snap::before     { background: #FFFC00; }
.pom-ch-reddit::before   { background: #FF4500; }
.pom-ch-ooh::before      { background: var(--ch); }
.pom-ch-email::before    { background: linear-gradient(90deg, var(--ch), #8FA600); }
.pom-channel-mark {
  font-family: 'Space Mono', monospace; font-size: .78rem; font-weight: 700;
  letter-spacing: .04em; line-height: 1; margin-bottom: .4rem;
}
.pom-ch-meta     .pom-channel-mark { color: #1877F2; }
.pom-ch-tiktok   .pom-channel-mark { color: #FF0050; }
.pom-ch-google   .pom-channel-mark { color: #4285F4; }
.pom-ch-youtube  .pom-channel-mark { color: #FF4040; }
.pom-ch-linkedin .pom-channel-mark { color: #0A66C2; }
.pom-ch-snap     .pom-channel-mark { color: #FFFC00; }
.pom-ch-reddit   .pom-channel-mark { color: #FF4500; }
.pom-ch-ooh      .pom-channel-mark { color: var(--ch); }
.pom-ch-email    .pom-channel-mark { color: var(--ch); }
.pom-channel-name { font-size: 1.1rem; font-weight: 400; color: var(--white); line-height: 1.2; }
.pom-channel-type {
  font-family: 'Space Mono', monospace; font-size: .5rem;
  letter-spacing: .12em; text-transform: uppercase; color: rgba(212,245,60,.55);
}
.pom-channel-desc { font-size: .86rem; line-height: 1.7; color: var(--dim); margin-top: auto; }

/* ════════════════════════════════════════════════════════════
   PROCESS
════════════════════════════════════════════════════════════ */
.pom-process { border-top: 1px solid var(--faint); padding: 10rem 4rem; background: var(--navy2); }
.pom-process-head { max-width: 820px; margin: 0 auto 7rem; }
.pom-process-title {
  font-size: clamp(2rem, 4.5vw, 3.8rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.05; color: var(--white); margin-bottom: 1.5rem;
}
.pom-process-title em { font-style: italic; color: var(--ch); }
.pom-process-body { font-size: 1rem; line-height: 1.88; color: var(--dim); max-width: 600px; }
.pom-steps { display: flex; flex-direction: column; gap: 0; max-width: 1000px; margin: 0 auto; }
.pom-step {
  display: grid; grid-template-columns: 80px 1fr 1fr; gap: 3rem;
  padding: 3.5rem 0; border-bottom: 1px solid var(--faint); align-items: start;
}
.pom-step:first-child { border-top: 1px solid var(--faint); }
.pom-step-num {
  font-family: 'Space Mono', monospace; font-size: .56rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch); padding-top: .2rem;
}
.pom-step-name { font-size: 1.05rem; font-weight: 400; color: var(--white); line-height: 1.3; }
.pom-step-desc { font-size: .9rem; line-height: 1.75; color: var(--dim); }
.pom-step.highlight .pom-step-name { color: var(--ch); }
/* Step 5 — iterative badge */
.pom-step.iterative .pom-step-name::after {
  content: 'Ongoing'; margin-left: .8rem;
  font-family: 'Space Mono', monospace; font-size: .44rem;
  letter-spacing: .12em; text-transform: uppercase;
  background: rgba(212,245,60,.12); color: var(--ch);
  padding: .22rem .55rem; vertical-align: middle; border-radius: 2px;
}

/* ════════════════════════════════════════════════════════════
   THREE CAMPAIGN APPROACHES
════════════════════════════════════════════════════════════ */
.pom-approaches { border-top: 1px solid var(--faint); padding: 10rem 4rem; }
.pom-approaches-head { max-width: 900px; margin: 0 auto 7rem; }
.pom-approaches-title {
  font-size: clamp(2rem, 4.5vw, 3.8rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.05; color: var(--white); margin-bottom: 1.5rem;
}
.pom-approaches-title em { font-style: italic; color: var(--ch); }
.pom-approaches-body { font-size: 1rem; line-height: 1.88; color: var(--dim); max-width: 620px; }
.pom-approach-cards {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px; max-width: 1100px; margin: 0 auto;
}
.pom-approach {
  padding: 3.5rem 2.8rem; border: 1px solid var(--faint);
  background: rgba(242,242,234,.02); display: flex; flex-direction: column; gap: 1.5rem;
  position: relative; overflow: hidden; transition: background .4s, border-color .4s;
}
.pom-approach:hover { background: rgba(212,245,60,.03); border-color: rgba(212,245,60,.2); }
.pom-approach::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px;
  background: var(--ch); transform: scaleX(0); transform-origin: left;
  transition: transform .5s var(--ease);
}
.pom-approach:hover::before { transform: scaleX(1); }
.pom-approach-tag {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch);
}
.pom-approach-name { font-size: 1.3rem; font-weight: 300; color: var(--white); line-height: 1.2; }
.pom-approach-thesis {
  font-size: .92rem; line-height: 1.7; color: var(--dim);
  border-left: 2px solid var(--faint); padding-left: 1.2rem; font-style: italic;
}
.pom-approach-best {
  font-family: 'Space Mono', monospace; font-size: .5rem;
  letter-spacing: .1em; text-transform: uppercase; color: rgba(212,245,60,.5);
  margin-top: auto;
}
.pom-approach-channels { display: flex; gap: .5rem; flex-wrap: wrap; margin-top: .5rem; }
.pom-approach-ch-tag {
  font-family: 'Space Mono', monospace; font-size: .46rem;
  letter-spacing: .08em; text-transform: uppercase;
  border: 1px solid var(--faint); color: var(--dim); padding: .28rem .55rem;
}

/* ════════════════════════════════════════════════════════════
   DATA-FIRST CREATIVE — iterative loop
════════════════════════════════════════════════════════════ */
.pom-data-first { border-top: 1px solid var(--faint); padding: 10rem 4rem; background: var(--navy2); }
.pom-data-inner {
  display: grid; grid-template-columns: 1fr 1fr; gap: 8rem; align-items: center;
}
.pom-data-title {
  font-size: clamp(1.8rem, 3.5vw, 3rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.1; color: var(--white); margin-bottom: 1.5rem;
}
.pom-data-title em { font-style: italic; color: var(--ch); }
.pom-data-body { font-size: 1rem; line-height: 1.88; color: var(--dim); }
.pom-data-body p + p { margin-top: 1.4rem; }
.pom-data-body em { color: var(--white); font-style: normal; }
/* Iterative loop diagram */
.pom-loop {
  position: relative; display: flex; flex-direction: column; gap: 0;
}
.pom-loop-node {
  display: flex; align-items: center; gap: 1.5rem; padding: 1.4rem 0;
  border-bottom: 1px solid var(--faint);
}
.pom-loop-node:last-child { border-bottom: none; }
.pom-loop-icon {
  width: 44px; height: 44px; border: 1px solid rgba(212,245,60,.3);
  border-radius: 50%; display: flex; align-items: center; justify-content: center;
  font-family: 'Space Mono', monospace; font-size: .56rem; font-weight: 700;
  color: var(--ch); flex-shrink: 0; background: rgba(212,245,60,.06);
  transition: background .3s, border-color .3s;
}
.pom-loop:hover .pom-loop-node .pom-loop-icon { background: rgba(212,245,60,.12); }
.pom-loop-content {}
.pom-loop-label {
  font-size: 1rem; font-weight: 400; color: var(--white); margin-bottom: .3rem;
}
.pom-loop-sub { font-size: .84rem; line-height: 1.6; color: var(--dim); }
.pom-loop-arrow {
  position: absolute; right: 0; top: 50%;
  font-family: 'Space Mono', monospace; font-size: .5rem;
  letter-spacing: .1em; text-transform: uppercase; color: var(--ch);
  transform: rotate(90deg) translateX(-50%); white-space: nowrap;
  border: 1px solid rgba(212,245,60,.2); padding: .2rem .5rem;
}

/* ════════════════════════════════════════════════════════════
   OOH — full-width billboard photo section
════════════════════════════════════════════════════════════ */
.pom-ooh {
  position: relative; z-index: 1;
  min-height: 70vh; display: flex; align-items: flex-end;
  overflow: hidden;
}
.pom-ooh-bg {
  position: absolute; inset: 0; z-index: 0;
  background-image: url('/assets/paid-billboard-city.jpg');
  background-size: cover; background-position: center;
  filter: brightness(.35) saturate(.7);
}
.pom-ooh-overlay {
  position: absolute; inset: 0; z-index: 1;
  background: linear-gradient(0deg, rgba(11,11,31,.95) 0%, rgba(11,11,31,.3) 50%, rgba(11,11,31,.1) 100%);
}
.pom-ooh-content {
  position: relative; z-index: 2; max-width: 1280px; margin: 0 auto;
  width: 100%; padding: 0 4rem 6rem;
  display: grid; grid-template-columns: 1fr 1fr; gap: 6rem; align-items: end;
}
.pom-ooh-title {
  font-size: clamp(2rem, 5vw, 4.2rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.05; color: var(--white); margin-bottom: 1.5rem;
}
.pom-ooh-title em { font-style: italic; color: var(--ch); }
.pom-ooh-body { font-size: 1rem; line-height: 1.88; color: var(--dim); }
.pom-ooh-body p + p { margin-top: 1.4rem; }
.pom-ooh-body em { color: var(--white); font-style: normal; }
.pom-ooh-types { display: flex; flex-direction: column; gap: 1px; }
.pom-ooh-type {
  padding: 1.2rem 1.5rem; border: 1px solid var(--faint);
  background: rgba(11,11,31,.7); display: flex; align-items: center; gap: 1.2rem;
}
.pom-ooh-type-dot {
  width: 6px; height: 6px; border-radius: 50%; background: var(--ch); flex-shrink: 0;
}
.pom-ooh-type-name {
  font-family: 'Space Mono', monospace; font-size: .56rem;
  letter-spacing: .12em; text-transform: uppercase; color: var(--white); flex: 1;
}
.pom-ooh-type-note { font-size: .84rem; color: var(--dim); }

/* ════════════════════════════════════════════════════════════
   ENGAGEMENT
════════════════════════════════════════════════════════════ */
.pom-engage { border-top: 1px solid var(--faint); padding: 10rem 4rem; }
.pom-engage-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px;
  max-width: 1100px; margin: 0 auto 6rem;
}
.pom-engage-block {
  padding: 3.5rem 3rem; border: 1px solid var(--faint);
  display: flex; flex-direction: column; gap: 1.5rem;
}
.pom-engage-label {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch);
}
.pom-engage-val {
  font-size: clamp(1.6rem, 3vw, 2.6rem); font-weight: 200;
  letter-spacing: -.03em; color: var(--white); line-height: 1;
}
.pom-engage-note { font-size: .88rem; line-height: 1.7; color: var(--dim); margin-top: auto; }
.pom-engage-markets {
  max-width: 1100px; margin: 0 auto; padding: 3rem;
  border: 1px solid var(--faint); background: rgba(242,242,234,.02);
  display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 2rem;
}
.pom-engage-markets-label {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--dim);
}
.pom-market-list { display: flex; gap: 2rem; flex-wrap: wrap; }
.pom-market-item {
  font-family: 'Space Mono', monospace; font-size: .62rem;
  letter-spacing: .14em; text-transform: uppercase; color: var(--white);
  display: flex; align-items: center; gap: .6rem;
}
.pom-market-item::before {
  content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--ch);
}

/* ════════════════════════════════════════════════════════════
   CLOSER
════════════════════════════════════════════════════════════ */
.pom-closer {
  border-top: 1px solid var(--faint); padding: 12rem 4rem;
  text-align: center; position: relative; overflow: hidden;
  min-height: 70vh; display: flex; flex-direction: column;
  align-items: center; justify-content: center;
}
.pom-closer::before {
  content: ''; position: absolute; bottom: 0; left: 50%; transform: translateX(-50%);
  width: 80%; height: 400px;
  background: radial-gradient(ellipse at bottom, rgba(212,245,60,.06), transparent 65%);
  pointer-events: none;
}
.pom-closer-pre {
  font-family: 'Space Mono', monospace; font-size: .6rem;
  letter-spacing: .28em; text-transform: uppercase; color: var(--ch); margin-bottom: 3rem;
}
.pom-closer-title {
  font-size: clamp(2.8rem, 8vw, 7rem); font-weight: 200;
  letter-spacing: -.04em; line-height: .95; color: var(--white); margin-bottom: 1.5rem;
}
.pom-closer-title em { font-style: italic; color: var(--ch); }
.pom-closer-sub {
  font-size: 1rem; line-height: 1.75; color: var(--dim);
  max-width: 500px; margin: 0 auto 4rem;
}
.pom-closer-btns { display: flex; gap: 1.2rem; justify-content: center; flex-wrap: wrap; }

/* ── Footer ─────────────────────────────────────────────── */
.pom-footer {
  position: relative; z-index: 1; padding: 3rem 4rem;
  border-top: 1px solid var(--faint);
  display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 1.5rem;
}
.pom-footer-logo {
  font-family: 'Space Mono', monospace; font-size: .78rem;
  font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--white);
}
.pom-footer-logo em { color: var(--ch); font-style: normal; }
.pom-footer-meta { font-family: 'Space Mono', monospace; font-size: .54rem; letter-spacing: .1em; color: var(--dim); }

/* ── Responsive ─────────────────────────────────────────── */
@media (max-width: 1024px) {
  .pom-hero-inner { grid-template-columns: 1fr; }
  .pom-hero-right { order: -1; }
  .pom-belief-inner { grid-template-columns: 1fr; gap: 3rem; }
  .pom-channel-grid { grid-template-columns: repeat(2, 1fr); }
  .pom-approach-cards { grid-template-columns: 1fr; }
  .pom-data-inner { grid-template-columns: 1fr; gap: 4rem; }
  .pom-ooh-content { grid-template-columns: 1fr; gap: 3rem; }
  .pom-engage-grid { grid-template-columns: 1fr; }
  .pom-metrics-row { grid-template-columns: repeat(2, 1fr); }
  .pom-step { grid-template-columns: 60px 1fr; }
  .pom-step-desc { grid-column: 2; }
}
@media (max-width: 640px) {
  .pom-hero, .pom-belief, .pom-channels, .pom-process,
  .pom-approaches, .pom-data-first, .pom-engage { padding-left: 1.5rem; padding-right: 1.5rem; }
  .pom-ooh-content { padding: 0 1.5rem 4rem; }
  .pom-channel-grid { grid-template-columns: 1fr; }
  .pom-footer { padding: 2rem 1.5rem; flex-direction: column; }
  .pom-hero-meta { gap: 1.5rem; }
  /* Hide desktop nav on mobile */
  .nlinks { display: none !important; }
  .ncta   { display: none !important; }
  /* Show hamburger */
  .nav-burger { display: flex !important; }
}

/* ── Hamburger button ──────────────────────────────────────── */
.nav-burger {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 44px;
  height: 44px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
  z-index: 1003;
  position: relative;
  margin-left: auto;
  touch-action: manipulation;
  -webkit-tap-highlight-color: transparent;
}
.nav-burger span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--white);
  border-radius: 2px;
  transition: transform 0.3s ease, opacity 0.3s ease;
  transform-origin: center;
}
.nav-burger.is-open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-burger.is-open span:nth-child(2) { opacity: 0; transform: scaleX(0); }
.nav-burger.is-open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* ── Mobile menu overlay ───────────────────────────────────── */
.nav-mobile {
  position: fixed;
  inset: 0;
  background: var(--navy);
  z-index: 999;
  display: flex;
  align-items: center;
  justify-content: center;
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  transition: opacity 0.35s ease, visibility 0.35s ease;
}
.nav-mobile.is-open {
  opacity: 1;
  visibility: visible;
  pointer-events: all;
}
.nav-mobile-inner {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 2rem;
  text-align: center;
}
.nav-mobile-links {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.2rem;
}
.nav-mobile-links li a {
  font-family: 'DM Sans', sans-serif;
  font-size: clamp(2.2rem, 10vw, 3.5rem);
  font-weight: 200;
  color: var(--white);
  text-decoration: none;
  letter-spacing: -0.03em;
  line-height: 1.15;
  transition: color 0.2s;
}
.nav-mobile-links li a.active { color: var(--ch); }
.nav-mobile-links li a:hover  { color: var(--ch); }
.nav-mobile-cta {
  font-family: 'Space Mono', monospace;
  font-size: 0.65rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--navy);
  background: var(--ch);
  padding: 0.9rem 2rem;
  text-decoration: none;
  border-radius: 2px;
  transition: opacity 0.2s;
}
.nav-mobile-cta:hover { opacity: 0.88; }
.nav-mobile-foot {
  font-family: 'Space Mono', monospace;
  font-size: 0.55rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--dim);
}