/* ================================================================
   Growthhive — PR & Communications
   pr-communications.css
   /disciplines/pr-communications.html
   Visual motif: broadcast scan lines — narrative as transmission
   Depends on: shared.css
================================================================ */

body.discipline-pr { background: var(--navy); }
#c { position: fixed; inset: 0; z-index: 0; pointer-events: none; opacity: .45; }

/* ── Reveals ────────────────────────────────────────────────── */
.reveal   { opacity: 0; transform: translateY(22px); }
.reveal-l { opacity: 0; transform: translateX(-22px); }
.reveal-r { opacity: 0; transform: translateX(22px); }
.reveal-s { opacity: 0; transform: scale(.97); }

/* ── Section scaffold ──────────────────────────────────────── */
.pr-section { position: relative; z-index: 1; }
.pr-wide    { max-width: 1280px; margin: 0 auto; }
.pr-narrow  { max-width: 900px; margin: 0 auto; }
.pr-num {
  font-family: 'Space Mono', monospace; font-size: .58rem;
  letter-spacing: .24em; text-transform: uppercase; color: var(--ch);
  margin-bottom: 2.5rem;
}
.pr-rule-ch { width: 48px; height: 2px; background: var(--ch); margin: 2.5rem 0; }

/* ════════════════════════════════════════════════════════════
   HERO — broadcast scan-line texture
════════════════════════════════════════════════════════════ */
.pr-hero {
  position: relative; z-index: 1;
  min-height: 100vh; display: flex; flex-direction: column;
  justify-content: flex-end; padding: 10rem 4rem 7rem; overflow: hidden;
}
/* Horizontal scan lines — editorial column / broadcast signal */
.pr-hero::before {
  content: ''; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image: repeating-linear-gradient(
    180deg,
    transparent 0px,
    transparent 6px,
    rgba(212,245,60,.06) 6px,
    rgba(212,245,60,.06) 7px
  );
  mask-image: linear-gradient(90deg, transparent 0%, black 30%, black 70%, transparent 100%);
  -webkit-mask-image: linear-gradient(90deg, transparent 0%, black 30%, black 70%, transparent 100%);
}
/* Vertical column structure — newsprint reference */
.pr-hero::after {
  content: ''; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image: repeating-linear-gradient(
    90deg,
    transparent 0px,
    transparent 119px,
    rgba(212,245,60,.04) 119px,
    rgba(212,245,60,.04) 120px
  );
  mask-image: radial-gradient(ellipse 70% 80% at 60% 40%, black 0%, transparent 75%);
  -webkit-mask-image: radial-gradient(ellipse 70% 80% at 60% 40%, black 0%, transparent 75%);
}
.pr-hero-inner { position: relative; z-index: 1; max-width: 1280px; margin: 0 auto; width: 100%; }
.pr-hero-eyebrow {
  font-family: 'Space Mono', monospace; font-size: .62rem;
  letter-spacing: .28em; text-transform: uppercase; color: var(--ch);
  margin-bottom: 2.5rem; opacity: 0; transform: translateY(8px);
}
.pr-hero-title {
  font-size: clamp(3rem, 7.5vw, 7.5rem); font-weight: 200;
  line-height: .92; letter-spacing: -.04em; color: var(--white);
  margin-bottom: 3rem; opacity: 0; transform: translateY(24px);
  max-width: 960px;
}
.pr-hero-title em { font-style: italic; color: var(--ch); }
.pr-hero-sub {
  font-size: clamp(.9rem, 1.4vw, 1.1rem); font-weight: 300;
  line-height: 1.7; color: var(--dim); max-width: 560px;
  opacity: 0; transform: translateY(12px);
}
.pr-hero-meta {
  display: flex; gap: 3rem; flex-wrap: wrap;
  border-top: 1px solid var(--faint); padding-top: 3rem; margin-top: 4rem;
  opacity: 0;
}
.pr-hero-stat { display: flex; flex-direction: column; gap: .4rem; }
.pr-hero-stat-val {
  font-size: 1.6rem; font-weight: 200; color: var(--white); line-height: 1;
}
.pr-hero-stat-key {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .14em; text-transform: uppercase; color: var(--ch);
}
.pr-hero-divider { width: 1px; background: var(--faint); align-self: stretch; }

/* ════════════════════════════════════════════════════════════
   THE BELIEF
════════════════════════════════════════════════════════════ */
.pr-belief {
  border-top: 1px solid var(--faint); padding: 10rem 4rem;
  background: linear-gradient(180deg, var(--navy) 0%, var(--navy2) 100%);
}
.pr-belief-inner {
  display: grid; grid-template-columns: 1fr 1.5fr; gap: 8rem; align-items: start;
}
.pr-belief-label {
  font-family: 'Space Mono', monospace; font-size: .58rem;
  letter-spacing: .22em; text-transform: uppercase; color: var(--ch); padding-top: .2rem;
}
.pr-belief-statement {
  font-size: clamp(1.6rem, 3.5vw, 2.8rem); font-weight: 200;
  line-height: 1.25; letter-spacing: -.02em; color: var(--white); margin-bottom: 2.5rem;
}
.pr-belief-statement em { font-style: italic; color: var(--ch); }
.pr-belief-body { font-size: 1rem; line-height: 1.88; color: var(--dim); }
.pr-belief-body p + p { margin-top: 1.4rem; }
.pr-belief-body em { color: var(--white); font-style: normal; }

/* Market tags */
.pr-market-tags { display: flex; gap: .6rem; flex-wrap: wrap; margin-top: 2rem; }
.pr-market-tag {
  font-family: 'Space Mono', monospace; font-size: .52rem;
  letter-spacing: .12em; text-transform: uppercase;
  border: 1px solid rgba(212,245,60,.35); color: var(--ch);
  padding: .45rem .9rem; border-radius: 2px;
}

/* ════════════════════════════════════════════════════════════
   DELIVERABLES
════════════════════════════════════════════════════════════ */
.pr-delivers { border-top: 1px solid var(--faint); padding: 10rem 4rem; }
.pr-delivers-head {
  display: grid; grid-template-columns: 1fr 1.5fr; gap: 8rem;
  align-items: start; margin-bottom: 6rem;
}
.pr-delivers-title {
  font-size: clamp(2rem, 4vw, 3.4rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.05; color: var(--white);
}
.pr-delivers-title em { font-style: italic; color: var(--ch); }
.pr-delivers-intro { font-size: 1rem; line-height: 1.88; color: var(--dim); }
.pr-deliver-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; }
.pr-deliver-item {
  padding: 3rem; border: 1px solid var(--faint);
  background: rgba(242,242,234,.02);
  display: flex; flex-direction: column; gap: 1rem;
  transition: background .4s;
}
.pr-deliver-item:hover { background: rgba(212,245,60,.03); }
.pr-deliver-num {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch);
}
.pr-deliver-name {
  font-size: 1.1rem; font-weight: 400; color: var(--white); line-height: 1.25;
}
.pr-deliver-desc { font-size: .9rem; line-height: 1.75; color: var(--dim); margin-top: auto; }

/* ════════════════════════════════════════════════════════════
   PROCESS
════════════════════════════════════════════════════════════ */
.pr-process {
  border-top: 1px solid var(--faint); padding: 10rem 4rem; background: var(--navy2);
}
.pr-process-head { max-width: 820px; margin: 0 auto 7rem; }
.pr-process-title {
  font-size: clamp(2rem, 4.5vw, 3.8rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.05; color: var(--white); margin-bottom: 1.5rem;
}
.pr-process-title em { font-style: italic; color: var(--ch); }
.pr-process-body { font-size: 1rem; line-height: 1.88; color: var(--dim); max-width: 600px; }
.pr-steps { display: flex; flex-direction: column; gap: 0; max-width: 1000px; margin: 0 auto; }
.pr-step {
  display: grid; grid-template-columns: 80px 1fr 1fr; gap: 3rem;
  padding: 3.5rem 0; border-bottom: 1px solid var(--faint); align-items: start;
}
.pr-step:first-child { border-top: 1px solid var(--faint); }
.pr-step-num {
  font-family: 'Space Mono', monospace; font-size: .56rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch); padding-top: .2rem;
}
.pr-step-name { font-size: 1.05rem; font-weight: 400; color: var(--white); line-height: 1.3; }
.pr-step-desc { font-size: .9rem; line-height: 1.75; color: var(--dim); }
.pr-step.highlight .pr-step-name { color: var(--ch); }
/* Step 05 gets a retainer note */
.pr-step.ongoing { background: rgba(212,245,60,.02); padding-left: 1.5rem; padding-right: 1.5rem; margin: 0 -1.5rem; }

/* ════════════════════════════════════════════════════════════
   NARRATIVE DIRECTIONS
════════════════════════════════════════════════════════════ */
.pr-directions { border-top: 1px solid var(--faint); padding: 10rem 4rem; }
.pr-directions-head { max-width: 900px; margin: 0 auto 7rem; }
.pr-directions-title {
  font-size: clamp(2rem, 4.5vw, 3.8rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.05; color: var(--white); margin-bottom: 1.5rem;
}
.pr-directions-title em { font-style: italic; color: var(--ch); }
.pr-directions-body { font-size: 1rem; line-height: 1.88; color: var(--dim); max-width: 620px; }
.pr-dir-cards {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px; max-width: 1100px; margin: 0 auto;
}
.pr-dir-card {
  border: 1px solid var(--faint); padding: 3.5rem 2.8rem;
  background: rgba(242,242,234,.02); display: flex; flex-direction: column; gap: 1.8rem;
  position: relative; overflow: hidden; transition: background .4s, border-color .4s;
}
.pr-dir-card:hover { background: rgba(212,245,60,.03); border-color: rgba(212,245,60,.25); }
.pr-dir-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px;
  background: var(--ch); transform: scaleX(0); transform-origin: left;
  transition: transform .5s var(--ease);
}
.pr-dir-card:hover::before { transform: scaleX(1); }
.pr-dir-tag {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch);
}
.pr-dir-territory { font-size: 1.3rem; font-weight: 300; color: var(--white); line-height: 1.2; }
.pr-dir-hook {
  font-size: .92rem; line-height: 1.7; color: var(--dim);
  border-left: 2px solid var(--faint); padding-left: 1.2rem; font-style: italic;
}
.pr-dir-meta { display: flex; flex-direction: column; gap: .8rem; margin-top: auto; }
.pr-dir-meta-row {
  display: flex; flex-direction: column; gap: .2rem;
}
.pr-dir-meta-label {
  font-family: 'Space Mono', monospace; font-size: .46rem;
  letter-spacing: .12em; text-transform: uppercase; color: rgba(212,245,60,.5);
}
.pr-dir-meta-val {
  font-family: 'Space Mono', monospace; font-size: .52rem;
  letter-spacing: .06em; color: rgba(242,242,234,.45);
}

/* ════════════════════════════════════════════════════════════
   FROM THE STUDIO — JP Morgan
════════════════════════════════════════════════════════════ */
.pr-studio {
  border-top: 1px solid var(--faint); padding: 10rem 4rem; background: var(--navy2);
}
.pr-studio-head {
  display: grid; grid-template-columns: 1fr 1.5fr; gap: 8rem;
  align-items: start; margin-bottom: 6rem;
}
.pr-studio-label {
  font-family: 'Space Mono', monospace; font-size: .58rem;
  letter-spacing: .22em; text-transform: uppercase; color: var(--ch); padding-top: .2rem;
}
.pr-studio-title {
  font-size: clamp(1.8rem, 3.5vw, 3rem); font-weight: 200;
  letter-spacing: -.03em; line-height: 1.1; color: var(--white); margin-bottom: 1.5rem;
}
.pr-studio-body { font-size: 1rem; line-height: 1.88; color: var(--dim); }
.pr-studio-body p + p { margin-top: 1.4rem; }
.pr-studio-body em { color: var(--white); font-style: normal; }

/* Three narrative directions — as editorial angle cards */
.pr-narratives {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px;
  max-width: 1100px; margin: 0 auto;
}
.pr-narrative {
  border: 1px solid var(--faint); padding: 2.5rem 2.5rem;
  background: rgba(242,242,234,.02); display: flex; flex-direction: column; gap: 1.2rem;
  position: relative;
}
.pr-narrative.chosen {
  border-color: rgba(212,245,60,.35); background: rgba(212,245,60,.03);
}
.pr-narrative.chosen::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0;
  height: 2px; background: var(--ch);
}
.pr-narrative-chosen-badge {
  font-family: 'Space Mono', monospace; font-size: .48rem;
  letter-spacing: .14em; text-transform: uppercase;
  color: var(--navy); background: var(--ch);
  padding: .28rem .65rem; display: inline-block; margin-bottom: .4rem;
}
.pr-narrative-dir {
  font-family: 'Space Mono', monospace; font-size: .52rem;
  letter-spacing: .16em; text-transform: uppercase; color: var(--ch);
}
.pr-narrative-angle {
  font-size: 1.1rem; font-weight: 300; color: var(--white); line-height: 1.3;
}
.pr-narrative-desc { font-size: .86rem; line-height: 1.7; color: var(--dim); }
.pr-narrative-target {
  font-family: 'Space Mono', monospace; font-size: .48rem;
  letter-spacing: .1em; text-transform: uppercase; color: rgba(242,242,234,.3);
  margin-top: auto;
}

/* JP Morgan results strip */
.pr-studio-results {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px;
  max-width: 1100px; margin: 4rem auto 0;
  border: 1px solid var(--faint);
}
.pr-result {
  padding: 2.5rem 2rem; text-align: center; border-right: 1px solid var(--faint);
}
.pr-result:last-child { border-right: none; }
.pr-result-val {
  font-size: clamp(2rem, 4vw, 3rem); font-weight: 200;
  color: var(--white); line-height: 1; display: block; margin-bottom: .6rem;
  font-style: italic;
}
.pr-result-label {
  font-family: 'Space Mono', monospace; font-size: .5rem;
  letter-spacing: .12em; text-transform: uppercase; color: var(--ch); line-height: 1.8;
}
.pr-studio-cta {
  max-width: 1100px; margin: 4rem auto 0; display: flex; justify-content: flex-end;
}
.pr-studio-link {
  font-family: 'Space Mono', monospace; font-size: .6rem;
  letter-spacing: .16em; text-transform: uppercase;
  color: var(--ch); text-decoration: none;
  display: flex; align-items: center; gap: 1rem;
  border-bottom: 1px solid rgba(212,245,60,.3); padding-bottom: .4rem;
  transition: gap .3s var(--ease), border-color .3s;
}
.pr-studio-link:hover { gap: 1.5rem; border-color: var(--ch); }

/* ════════════════════════════════════════════════════════════
   ENGAGEMENT
════════════════════════════════════════════════════════════ */
.pr-engage { border-top: 1px solid var(--faint); padding: 10rem 4rem; }
.pr-engage-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px;
  max-width: 1100px; margin: 0 auto 6rem;
}
.pr-engage-block {
  padding: 3.5rem 3rem; border: 1px solid var(--faint);
  display: flex; flex-direction: column; gap: 1.5rem;
}
.pr-engage-label {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--ch);
}
.pr-engage-val {
  font-size: clamp(1.8rem, 3.5vw, 2.8rem); font-weight: 200;
  letter-spacing: -.03em; color: var(--white); line-height: 1;
}
.pr-engage-note { font-size: .88rem; line-height: 1.7; color: var(--dim); margin-top: auto; }
.pr-engage-markets {
  max-width: 1100px; margin: 0 auto;
  padding: 3rem; border: 1px solid var(--faint); background: rgba(242,242,234,.02);
  display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 2rem;
}
.pr-engage-markets-label {
  font-family: 'Space Mono', monospace; font-size: .54rem;
  letter-spacing: .18em; text-transform: uppercase; color: var(--dim);
}
.pr-market-list { display: flex; gap: 2rem; flex-wrap: wrap; }
.pr-market-item {
  font-family: 'Space Mono', monospace; font-size: .62rem;
  letter-spacing: .14em; text-transform: uppercase; color: var(--white);
  display: flex; align-items: center; gap: .6rem;
}
.pr-market-item::before {
  content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--ch);
}
/* Press list */
.pr-press-grid {
  max-width: 1100px; margin: 2rem auto 0;
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px;
  border: 1px solid var(--faint);
}
.pr-press-col { padding: 2rem 2.5rem; border-right: 1px solid var(--faint); }
.pr-press-col:last-child { border-right: none; }
.pr-press-market {
  font-family: 'Space Mono', monospace; font-size: .52rem;
  letter-spacing: .16em; text-transform: uppercase; color: var(--ch); margin-bottom: 1.2rem;
}
.pr-press-list { display: flex; flex-direction: column; gap: .5rem; }
.pr-press-item {
  font-size: .86rem; color: var(--dim); line-height: 1.5;
  display: flex; align-items: center; gap: .6rem;
}
.pr-press-item::before {
  content: ''; width: 3px; height: 3px; border-radius: 50%;
  background: rgba(212,245,60,.4); flex-shrink: 0;
}

/* ════════════════════════════════════════════════════════════
   CLOSER
════════════════════════════════════════════════════════════ */
.pr-closer {
  border-top: 1px solid var(--faint); padding: 12rem 4rem;
  text-align: center; position: relative; overflow: hidden;
  min-height: 70vh; display: flex; flex-direction: column;
  align-items: center; justify-content: center;
}
.pr-closer::before {
  content: ''; position: absolute; bottom: 0; left: 50%; transform: translateX(-50%);
  width: 80%; height: 400px;
  background: radial-gradient(ellipse at bottom, rgba(212,245,60,.06), transparent 65%);
  pointer-events: none;
}
.pr-closer-pre {
  font-family: 'Space Mono', monospace; font-size: .6rem;
  letter-spacing: .28em; text-transform: uppercase; color: var(--ch); margin-bottom: 3rem;
}
.pr-closer-title {
  font-size: clamp(2.8rem, 8vw, 7rem); font-weight: 200;
  letter-spacing: -.04em; line-height: .95; color: var(--white); margin-bottom: 1.5rem;
}
.pr-closer-title em { font-style: italic; color: var(--ch); }
.pr-closer-sub {
  font-size: 1rem; line-height: 1.75; color: var(--dim);
  max-width: 500px; margin: 0 auto 4rem;
}
.pr-closer-btns { display: flex; gap: 1.2rem; justify-content: center; flex-wrap: wrap; }

/* ── Footer ─────────────────────────────────────────────── */
.pr-footer {
  position: relative; z-index: 1; padding: 3rem 4rem;
  border-top: 1px solid var(--faint);
  display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 1.5rem;
}
.pr-footer-logo {
  font-family: 'Space Mono', monospace; font-size: .78rem;
  font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--white);
}
.pr-footer-logo em { color: var(--ch); font-style: normal; }
.pr-footer-meta {
  font-family: 'Space Mono', monospace; font-size: .54rem; letter-spacing: .1em; color: var(--dim);
}

/* ── Responsive ─────────────────────────────────────────── */
@media (max-width: 1024px) {
  .pr-belief-inner, .pr-delivers-head,
  .pr-studio-head { grid-template-columns: 1fr; gap: 3rem; }
  .pr-deliver-grid { grid-template-columns: 1fr; }
  .pr-dir-cards, .pr-narratives { grid-template-columns: 1fr; }
  .pr-engage-grid { grid-template-columns: 1fr; }
  .pr-studio-results { grid-template-columns: repeat(2, 1fr); }
  .pr-press-grid { grid-template-columns: 1fr; }
  .pr-press-col { border-right: none; border-bottom: 1px solid var(--faint); }
  .pr-press-col:last-child { border-bottom: none; }
  .pr-step { grid-template-columns: 60px 1fr; }
  .pr-step-desc { grid-column: 2; margin-top: -.5rem; }
}
@media (max-width: 640px) {
  .pr-hero, .pr-belief, .pr-delivers, .pr-process,
  .pr-directions, .pr-studio, .pr-engage { padding-left: 1.5rem; padding-right: 1.5rem; }
  .pr-footer { padding: 2rem 1.5rem; flex-direction: column; }
  .pr-hero-meta { gap: 1.5rem; }
  .pr-hero-divider { display: none; }
  /* Hide desktop nav on mobile */
  .nlinks { display: none !important; }
  .ncta   { display: none !important; }
  /* Show hamburger */
  .nav-burger { display: flex !important; }
}

/* ── Hamburger button ──────────────────────────────────────── */
.nav-burger {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 44px;
  height: 44px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
  z-index: 1003;
  position: relative;
  margin-left: auto;
  touch-action: manipulation;
  -webkit-tap-highlight-color: transparent;
}
.nav-burger span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--white);
  border-radius: 2px;
  transition: transform 0.3s ease, opacity 0.3s ease;
  transform-origin: center;
}
.nav-burger.is-open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-burger.is-open span:nth-child(2) { opacity: 0; transform: scaleX(0); }
.nav-burger.is-open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* ── Mobile menu overlay ───────────────────────────────────── */
.nav-mobile {
  position: fixed;
  inset: 0;
  background: var(--navy);
  z-index: 999;
  display: flex;
  align-items: center;
  justify-content: center;
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  transition: opacity 0.35s ease, visibility 0.35s ease;
}
.nav-mobile.is-open {
  opacity: 1;
  visibility: visible;
  pointer-events: all;
}
.nav-mobile-inner {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 2rem;
  text-align: center;
}
.nav-mobile-links {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.2rem;
}
.nav-mobile-links li a {
  font-family: 'DM Sans', sans-serif;
  font-size: clamp(2.2rem, 10vw, 3.5rem);
  font-weight: 200;
  color: var(--white);
  text-decoration: none;
  letter-spacing: -0.03em;
  line-height: 1.15;
  transition: color 0.2s;
}
.nav-mobile-links li a.active { color: var(--ch); }
.nav-mobile-links li a:hover  { color: var(--ch); }
.nav-mobile-cta {
  font-family: 'Space Mono', monospace;
  font-size: 0.65rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--navy);
  background: var(--ch);
  padding: 0.9rem 2rem;
  text-decoration: none;
  border-radius: 2px;
  transition: opacity 0.2s;
}
.nav-mobile-cta:hover { opacity: 0.88; }
.nav-mobile-foot {
  font-family: 'Space Mono', monospace;
  font-size: 0.55rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--dim);
}