An African Capital Forum
by J.P. Morgan Asset Management
Eko Hotel, Victoria Island, Lagos · November 2025
J.P. Morgan has been in Nigeria since the 1980s. For forty years, Lagos was a listening post — a representative office that sent capital elsewhere. In 2024, that changed. Jamie Dimon flew to Lagos. The CBN application for a full merchant banking licence was in motion. The bank was no longer watching Africa from a distance. It was about to be here.
The brief was simple in concept and ambitious in execution: mark this moment with something that matched its significance. Not a press release. Not a webinar. A physical event — invite-only, globally attended, intellectually serious — that positioned Lagos as the city from which JP Morgan Asset Management was choosing to look at the world's long-term investment picture.
Growthhive was engaged to conceive the event, build its identity, develop the invitation strategy, produce all physical and digital collateral, and design the post-event publication — JP Morgan Asset Management's first African flagship report.
Africa is not an emerging market story. It is a long-term capital story. Each day of The Long View was built around a different stage of that argument — from the intellectual case, to the specific opportunity, to the personal commitment.
Growthhive developed the full event identity for The Long View — the wordmark, the typographic system, the physical invitation, the programme, all venue signage, and the post-event publication. Every touchpoint was built to feel like it belonged at the intersection of JP Morgan's institutional authority and Lagos's specific, urgent energy.
The visual language is deliberately restrained. Deep navy as the ground. Old gold as the single accent. A high-contrast editorial serif for the event name and day titles. Space Mono for the analytical detail. Grid lines running beneath everything — the latent structure of a financial chart, made architectural.
The Long View established JP Morgan Asset Management as the intellectual home of long-term African capital thinking — and established Lagos as the city from which that conversation now originates.
"The decision to anchor this event in Lagos — not London, not New York — was the point. The Long View said something about where we believe the long-term story is being written."— J.P. Morgan Asset Management, Nigeria Country Director
The event concept, the strategic rationale, the identity system, the programme, and the results — the complete story of building The Long View from Lagos.