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Growthhive · Disciplines

Your story, told in
the rooms that matter.

PR & Communications. Earned media, narrative building, and crisis communications — in Nigerian, British, and American press simultaneously, always in the voice your brand has earned.

3 narrative directions, always
NG · UK · US press markets, simultaneously
Retainer or project-based engagement
01 — The belief
What we think about PR.

PR without brand strategy
is just noise management.

Most PR agencies treat press releases like administrative tasks — a block of text dispatched to a journalist list, hoping something sticks. We treat every piece of external communication as a brand decision. The story we tell the press is the same story the brand tells its customers, its investors, and the culture. It has to be consistent, it has to be true, and it has to be interesting enough for a journalist to care.

The second thing most PR agencies get wrong: they think of markets as separate problems. A Nigerian brand entering the UK doesn't need a Nigerian PR strategy and a British PR strategy running in parallel — it needs one narrative architecture that translates intelligently across both markets, with the cultural fluency to land in each. That is the specific capability we've built. Not two separate teams handing work across a timezone gap, but a genuinely cross-market perspective on how stories move between Lagos, London, and New York.

The result: coverage that compounds. Each placement reinforces the next. The brand accumulates credibility in the press the way good content compounds online — slowly at first, then suddenly everywhere.

Nigerian press British press American press Trade & specialist media Investor & financial press
02 — What's included

Four sub-disciplines.
One voice.

Every PR & Communications engagement operates across four areas — each distinct in its mechanics, unified in the brand narrative that runs through all of them.

01
Media Relations & Press Strategy
We build and manage your press relationships across Nigerian, British, and American media — business press, consumer press, trade publications, and cultural outlets. Every pitch is written to the specific journalist, not to a mailing list. Every release is on-brand. Every placement is tracked against the narrative we're building, not just the column inch.
02
Influencer Strategy & Partnerships
The right influencer is a media channel, not a transaction. We identify the voices whose audiences already overlap with yours, negotiate partnerships that feel organic rather than sponsored, and build the briefs that keep your brand's voice intact when someone else is holding the mic. We work across Lagos, London, and New York creator ecosystems simultaneously.
03
Crisis Communications & Reputation Management
When something goes wrong — and eventually something does — the brand that responds well comes out stronger. We prepare crisis protocols before they're needed and execute them when they are. Fast, clear, on-brand responses that acknowledge what needs to be acknowledged, correct what needs to be corrected, and protect what the brand has earned. We've done this across markets where one country's story can become another country's headline within hours.
04
Content & Thought Leadership Programmes
The brands that own their category in the press do it by being the most useful, most credible, most quoted source in their industry. We build the thought leadership infrastructure — the long-form pieces, the expert commentary programmes, the white papers and reports — that positions your leadership as the people the press calls when they need a perspective on your category.
03 — How it works

Five stages.
Then it keeps running.

PR is not a sprint. The first five stages set the strategy and launch the programme. After that, we're in a continuous cycle of outreach, placement, and refinement — reporting back every month on what's landing, what's not, and what's next.

01
Discovery Call
30 minutes, free, no preparation required. We want to hear about the brand in your words: what the business does, how the press currently covers it — or ignores it — and what you need the narrative to say. This call carries no obligation.
02
Brand & Press Audit
Growthhive maps your existing press footprint — volume of coverage, quality of outlets, tone of current narrative, share of voice against competitors, and reputation gaps across each market you operate in. We also audit the brand itself: the voice, the positioning, the visual language. This is our homework, not yours. The output is the brief.
03
Narrative Brief & Scope
We share the audit and our strategic diagnosis: the story the brand should be telling, which markets require which angles, and the shape of the PR engagement. We also agree here whether this is a project engagement — a launch, an event, a specific campaign — or an ongoing retainer. Scope is confirmed before any work begins.
04
Three Narrative Directions
We present three distinct story angles — three completely different ways to position the brand in the press. Each direction includes a story territory, a target media map by market, the hook that makes it newsworthy right now, and the key messages it would drive. You choose the direction that reflects where the brand needs to go. We don't choose for you.
05
Outreach, Place & Report
Execution: building and maintaining the press list, writing releases and pitches in the brand's voice, managing journalist relationships, securing placements, and handling follow-up. Monthly coverage reports track volume, outlet quality, sentiment, and message penetration across all active markets. For retainer engagements, this stage continues month after month — the narrative sharpened by what's landing and what isn't.
04 — The three directions

Three angles.
One chosen.

A PR strategy without a clear narrative direction is just activity. Every engagement produces three distinct story angles — different editorial territories, different target media, different ways of making the brand newsworthy. The structure of each direction is the same. The content is entirely specific to the brand.

Story Direction A
The editorial angle
"The hook — why this story is newsworthy right now, in this market, to this journalist."
Target media Publications, journalists, and outlets for this angle
Key message What we need the press to say about the brand
Markets Which of NG · UK · US this angle leads in
Story Direction B
A different angle
"Same brand, different story. A different editorial entry point that reaches different journalists and different audiences."
Target media A different media map — this angle finds different doors
Key message A different claim — equally true, differently emphasised
Markets May lead in a different market than Direction A
Story Direction C
The third option
"The angle you might not have thought of — sometimes the most powerful story is the one that's least obvious."
Target media Potentially the most unexpected media map of the three
Key message A reframe — the brand seen from a different position
Markets May unlock a market the other angles don't reach
05 — From the studio
Three directions. One event that transorms the investment landscape.

J.P. Morgan Asset Management.
Lagos, to the world.

The brief: position J.P. Morgan Asset Management's Lagos office as the origin of a new conversation about African capital — not the destination for it. The bank was applying for a merchant banking licence, Jamie Dimon had visited Lagos in 2024, and Nigeria's $9bn-oversubscribed Eurobond had already made the story. What the market needed was a narrative that made Lagos the place from which global institutional investors were thinking about Africa's long-term investment future.

We developed three editorial directions — three distinct ways to take this story to the financial press, the institutional investment media, and the African business press simultaneously across London, New York, and Lagos.

Direction A
The Market Entry Story
JP Morgan's merchant banking licence application as the news hook. A corporate expansion story targeting financial press in London and New York — strong on facts, weak on narrative differentiation.
FT · Bloomberg · Reuters · Wall Street Journal
Chosen direction
Direction B
The Long View — Africa as long-term capital destination
Africa is not an emerging market story. It is a long-term capital story. JP Morgan, with 30 years of Long-Term Capital Market Assumptions, was the only institution positioned to make this argument with authority — from Lagos. A thought leadership angle that crossed institutional investment, African business, and global capital media simultaneously.
Institutional Investor · FT · TechCabal · Stears · Bloomberg Africa
Direction C
The Lagos Moment
Lagos as the new node in the global financial conversation. A cultural and business story rather than a finance story — targeting broader readership but with less direct pull on institutional investment audiences.
The Economist · Quartz Africa · CNN Business · Monocle
200 Invite-only attendees
18 countries
$2T+ Capital in the room
at the forum
3 Markets reached
simultaneously
1 Narrative that made
Lagos the origin
View the full JP Morgan case study →
06 — The engagement
Engagement type
Retainer or project
PR works best as an ongoing programme — a retainer that runs month after month, building coverage and refining the narrative. For specific launches, events, or campaigns, we also run fixed-term project engagements with a defined scope and timeline.
How reporting works
Monthly
Every month: a coverage report tracking placements, outlet quality, sentiment, and message penetration across all active markets. You always know what's landed, what's in progress, and what's being refined. No black boxes.
How it starts
30 minutes
A free discovery call — no slides, no brief required. Just a conversation about the brand and the press landscape it's operating in. We do the audit after the call, not before it.
Active press markets
Nigeria United Kingdom United States
Nigerian press
Business Day Punch · Guardian Nigeria TechCabal · Stears Nairametrics Trade & sector publications
British press
Financial Times The Times · The Guardian The Economist · Monocle Campaign UK · Marketing Week Trade & sector publications
American press
Bloomberg · Forbes Wall Street Journal Ad Age · Fast Company Quartz · Axios Trade & sector publications

PR & Communications · Growthhive

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the narrative?

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